1. How to write a weekly progress log for graduation thesis
Self-test report Since the beginning of my graduation thesis, I have strictly followed the requirements of my instructor and adopted a meticulous learning attitude. I have searched in detail the consumption psychology, consumption behavior and the Internet from the library and the Internet.advertiseFor literature related to strategy, questionnaires were designed and field surveyed, and the thesis task book and project report were based on the foothold, and most of the design work has been initially completed step by step. The following is the specific progress.
1. Progress of graduation design (thesis) work tasks (1) Submit a project report and participate in the project defense. (Completed) (2) Prepare a questionnaire and conduct research activities.
(Completed). (3) Write the first draft of the paper.
(Completed) (4) Modify the first draft of the paper and complete the original draft. (In progress) I have carefully written the opening report and handed it to Teacher Zhang Jun on the specified date.
The survey activities have been completed, mainly focusing on questionnaires, and 50 questionnaires were printed and randomly distributed to students of our school, and 48 were actually collected. After sorting and analyzing the data, the consumption characteristics, consumption tendencies and consumption problems of contemporary college students are summarized, and the subjective and objective reasons for the formation of these phenomena are analyzed.
The first draft of the paper has been completed. The significance of studying this topic: College students’ consumption behavior, like other consumers, must also go through the process of cognition, emotional process and will.
The education experience of college students and the special campus environment they live in make them a relatively special consumer group in society, creating different consumption needs from other consumers, having a relatively special consumption psychology, and having a different appearance of consumption behavior. If you can fully understand the consumption psychology of college students and the resulting consumption behavior characteristics, you can provide strong theoretical guidance and practical data basis for merchants to provide advertising strategies for universities.
The consumption aspects of college students: mainly include basic living consumption, learning consumption, leisure and entertainment consumption, interpersonal consumption, etc. Characteristics of consumption of college students: tidality, uniqueness and universality coexist, symbolicity, and emotional guidance.
College students' consumption is prone to tides. That is, the penetration of a new thing and a new brand in the college student market will have a sudden peak at a certain node.
The reason can be explained from multiple perspectives, but the root cause is: a highly consistent sense of group identity among college students. Contemporary college students pursue personality and hope to be regarded as people with unique styles.
Therefore, they pursue unique, novel and fashionable products. But at the same time, special and novelty often bring popularity and popularity. From individual consumption to universal consumption, the process is sometimes not complicated.
In addition to use value and exchange value, commodities also have another value attribute, that is, symbolic value. The more a product can reflect the social status and social reputation of consumers, the more it can distinguish consumers from others, the higher its symbolic value will be.
This kind of consumption behavior that attaches importance to the social and personal information conveyed by commodities is called symbolic consumption." Therefore, the products or brands selected and consumed by college students have become tools for self-expression and expression of personality, symbolic symbols of social group culture, and markers for mutual recognition and gain points.
College students are a special consumer class, and their consumption behavior reflects the characteristics of pursuing trends, fashions and interests, and has more emotional factors than other groups. Because they not only hope that the goods can meet people's needs in terms of practicality, but also hope that the goods can make people gain spiritual pleasure and psychological satisfaction through use and viewing.
The consumption psychology of college students mainly includes: the psychology of seeking knowledge and survival, the psychology of pursuing fashion, the psychology of curiosity, the psychology of imitation, and the psychology of venting. The main factors affecting college students' consumption: the impact of modifying psychology, the impact of social environment, the impact of family, the impact of peer groups, and the weakness of related education.
The impact of contemporary college students' consumption psychology and consumption behavior on advertising strategies: The impact on advertising performance strategies: The three-dimensional and comprehensive surrounds the lives of college students, with a communication core that highlights personality and highlights one's own self-centered communication. Impact on advertising media strategies: Traditional and modern communication channels are advancing together, allowing college students to live in the impact of advertising all the time.
Impact on advertising promotion strategies: discount advertising, gift advertising, and prize redemption advertising are the main promotion methods, so that college students believe that they have gained additional benefits in their purchases. Impact on advertising implementation strategies: Give college students the necessary privileges, use the influence of celebrities, ensure the sense of self-superiority of the college student group, and stimulate their desire to buy.
Conclusion: Only by fully understanding and mastering the living habits and consumption trends of contemporary college students can we effectively improve the shortcomings of the products and meet the psychological needs of consumers; only by catering to the appreciation tastes of contemporary college students and formulating advertising and marketing strategies that belong to them can we make enterprises and institutions invincible in this era of rapid development of products. 2. Problems encountered in work. During the writing process of paper, I do not have strong control over the structure and logic of the paper, and there is a deviation during later writing.
Failure to communicate with the instructor in a timely manner leads to the content of the paper being inconsistent with the title and requires extensive revision. When writing, the relevant concepts and theories involved in the paper were not learned in a timely manner, which led to the stagnation of the paper writing and took time to study.
3. Next work plan Under the guidance of the tutor, systematically correct the first draft: carefully find the problems in the paper, think about whether every word and every sentence are appropriate; improve the logic and structure of the paper, grasp the whole paper; delete the unnecessary content and refine the content; submit the paper as required to complete the draft, and participate in the defense on time. In addition, I should strengthen my language expression skills, and I should strengthen communication and communication with the instructor to understand the purpose of the paper at a deeper level.
In short, I believe that I will maintain a positive attitude. With the careful guidance of the instructor, I can quickly and effectively carry out the next paper process and successfully complete the writing of the graduation thesis. This is my interim report and hope it can help.
2. How do you write the thank you words in the formal paper?
The successful completion of this article is the result of the careful teaching of the instructor and the enthusiastic help of the classmates.
Here, I would like to express my special thanks to my instructors @@Professor and @Professor. Their serious scientific attitude, rigorous academic spirit, and continuous excellence work style have deeply inspired and inspired me. Thank you to the teacher who provided me with the internship and the teacher and the teacher who reviewed the internship report. It was your guidance that enabled me to complete my graduation internship smoothly and lay a good foundation for graduation design.
I would also like to thank the authors who quoted the literature in the article. It was their hard work that helped me solve the difficulties in my design work, which led me to complete this paper. Of course, I also have to thank other teachers. Their careful teaching, tireless teaching and usual Q&A allowed me to learn a lot of knowledge, which was of great help to my thesis.
Finally, I would like to thank my classmates. Their care and help over the past four years have had a profound impact on my study and life.
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