Tonight, I will share with you the secret of "plagiarism" (I will plagiarize and have no other skills except for plagiarism). It is the little secret of operating WeChat public accounts!
The WeChat official account is operating, and it is difficult for fans to find in the early stage. This is the truth.
But we need a group of fans in the early stage, how can we do it?
All of us are asking about WeChat marketing "masters" and worshiping WeChat marketing "masters" to read 100 million articles on WeChat public account operation skills from Baidu online.
These people, these articles will talk about a "breaking" technique: find large accounts to recommend each other!
Promote each other!!!Press each other!!!Presist the premise is that you have to have money and connections?
Even if you have money and connections, do operators still need to have the most basic judgment ability to find WeChat large accounts?
How do you know how many fans there are in this WeChat official account? Have you read it or is it real? Are you reposting articles? Are you reprinting the number of views? And a series of questions!
If you don’t have this basic judgment ability, you have a lot of money and you can be cheated! So it’s not a disease to be cheated, is it your willfulness or stupidity! Everyone check it for evaluation by yourself.
I, a "false" teacher, don't have much of the judgment ability above! So don't ask me.
However, in my article today, I can give you a little guidance or direction. I believe that everyone has higher IQ than me and can use it much better than me.
Now let's get to the topic:
Popular science on basic knowledge points for WeChat official account operation:
Generally speaking, to determine whether a WeChat official account is good, we mainly judge by these indicators:
1. Number of subscribers (key metrics)
2. Number of articles read
3. Number of article sharing
4. Article collection
PS: All the above data can be brushed with software!!! This is the pit! It's very deep, haha.
Look at a public account operated by my friend and I, and the data of one of the articles:
But this picture is only visible to us on the management platform of WeChat public account! How can ordinary people have the right to view the statistical data of other people's public accounts? When we can't see these data (some large accounts will let you watch the backend data remotely, and the advertising fee will be invested a lot), and want to pay to find someone to push our account, which is very risky!
Without going through the background, do we have a way (take a quick idea) to see some large real data?
Some are OK!!! Note that it is some WeChat public accounts!!
If we can see data similar to this, we can roughly judge the quality of fans of this WeChat official account:
Look at the picture below, is there any data on this WeChat official account?!! How many subscriptions, how many sharing, how many collections, how many readings!
Where can we see this data? Haha~~~ Now let me tell you the basic process:
First:Go to the APP Store for Apple mobile phones to download, and friends who have Android phones should know that there are many application markets. Find it yourself: Tencent News APP, download and install it.
second:Search for the name of the WeChat official account you want to read, similar to what I searched for: Brother News!
third:Open one of the news published by this WeChat official account, and then click the three dot icons in the upper right corner. We can see "View Media Information", as shown in the following picture:
fourth:Click in to view the detailed information and you can see data similar to this. Through this data, we can know the basic data volume of this official account. The WeChat official accounts that can be accessed on Tencent News Platform are basically reviewed by Tencent and have a high degree of trust.
Summarize:Through the above operations, we can know the number and quality of most WeChat public accounts with original capabilities. At this time, we just need to spend money to find these accounts for promotion with confidence. This will avoid being cheated.
Another available method is that we can follow your competitors or the same type of WeChat official account at any time in this way to adjust the operation strategy of our WeChat official account.